Mobile Application Market by Marketplace (Google Play Store, Apple App Store, and Others), App Category (Gaming, Music & Entertainment, Health & Fitness, Lifestyle, Travel & Hospitality, Retail & E-Commerce, Education & Lea
ing, News & Media, and Others), and Geography - Global Opportunity Analysis and Industry Forecast, 2019 – 2024

The global mobile application market is expected to reach $xx million by 2024 from $xx million in 2019, at a CAGR of xx%. Mobile applications have been a part of smartphones for over a decade. The mobile apps gain importance at a global level due to their ease of use and user-friendly edge. As these apps provide the specific information required by the user, these apps become the basic need of anyone using the personal portable devices such as smartphones, tablets, or laptops. Mobile application market is rapidly gaining popularity primarily due to huge number of mobile devise and growing adoption of newer devices. Mobile apps are mostly economically viable solution for not only entertainment purpose but also for business and other productivity use

Growth of Smartphone Users

With the rise of the affordable smartphone, reduced data prices and short replacement cycles, the smartphone industry has seen rapid adoption for the past few years.  According to a Forbes report, smartphone users grown from 1.55 billion in 2014 to 2.53 billion in 2018 and it is expected reach 3 billion by 2021. Also, the availability of low-cost mobile devices is the major reason for the increase in the adoption of mobile devices. It leads to the development of several mobile apps in the developed and developing markets. In addition, these smartphones comes up with latest market technologies and trends which being preferred more. As projection of mobile device adoption to grow by manifold, mobile applications are expected to witness significant growth across the globe.

Gigantic E-Commerce Business

The E-commerce market has witnessed exponential growth in recent decade and the number of users each day is growing significantly. Mobile app development business has gained momentum in e-commerce due to the increasing focus on mobile-aided shopping. Mobile phones provide improved flexibility for users as they enable not only product choice but also browsing flexibility to customers. The growing adoption of mobile apps in huge e-commerce industry is allowing retailers to employ omni channel marketing strategies. The popular sites like Amazon, eBay, and Flipkart are the few examples using mobile app to attract more customers to increase their sales. Thus, retailers are increasingly adopting a mobile-based approach to boost their sales, which will lead to growth in the number of mobile apps. This will drive the global mobile apps market during the estimated period.

Segment Analysis

Based on marketplace, the Apple app store category accounted for to the largest market share of the global market in 2018, registering a CAGR of xx% during the forecast period. The large share of this market is mainly attributed to its growing adoption due to its numerous features which includes high security, multitasking, switching application, artificial intelligence, and game centre. However, the Google Play Store is expected to grow at highest CAGR during the forecast period.

Based on App Category, the gaming segment accounted for the largest share of the global market in 2018 with a market share of over xx%, followed by social networking.  However, during the forecast period, the music and entertainment segment is expected to register the highest incremental growth. The rapid growth of this market is mainly attributed to increasing music and entertainment apps users.

Geographic Analysis

Based on geography, mobile app market segmented into five major geographies (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa) with the exposure of major countries in each region. North America commanded the largest share of the global mobile app market in 2018, followed by Europe and Asia-Pacific. The large share of this region mainly attributed to large availability of mobile app developers and presence of majority of smartphone giants.

Key Players

The major players operating in the global mobile app market are Google, Inc., Apple, Inc., Microsoft Corporation, IBM Corporation, Verbat Technologies, Fueled, LeewayHertz, Adept Business Solutions, Verbat Technologies, Burgan National Information Systems Co., and BlackBerry Ltd.

Scope of the Report:

• Google play store


• Apple app store


• others

App Category

• Gaming


• Music & Entertainment


• Health & Fitness


• Lifestyle


• Travel & Hospitality


• Retail & E-Commerce


• Education & Lea
  ing


• News & Media


• Others

Market by Geography

North America

• U.S.


• Canada

Europe

• Germany


• U.K.


• France


• Italy


• Spain


• Rest of Europe

Asia-Pacific

• China


• India


• Japan


• South Korea


• Rest of Asia-Pacific

Rest of World

• Latin America


• Middle East and Africa