Data N Analysis Logo

Market Insights

Data-driven market intelligence solutions

Published: November 2019 Latest Edition
1,245 Views

Digital Signage Market by Type (Conventional Signage and Smart Signage), Offering (Hardware, Software, Services), Product (Video Wall and Standalone Display), Location (Indoor and Outdoor), Application (Commercial, Infrastructural, Institutional, Industrial) - Global Analysis to 2023

ICT & Media Telecom & Wireless Data N Analysis Provides Digital Signage Market report by Type (Conventional Signage and Smart Signage) Offering (Hardware Software

Report Description

Data N Analysis Provides Digital Signage Market report by Type (Conventional Signage and Smart Signage), Offering (Hardware, Software, Services), Product (Video Wall and Standalone Display), Location (Indoor and Outdoor), Application (Commercial, Infrastructural, Institutional, Industrial) - Global Analysis to 2023

Report Content

Global Digital Signage Market Overview

The digital signage market was valued at $18.47 billion in 2017 and is likely to reach $28.81 billion at a CAGR of 7.64% during the forecast period of 2018 to 2023. Digital signage also known as dynamic signage is used to exhibit or marketing events or products to attract passersby. It is a focused form of sliver casting that displays video or multimedia content in public places to attract crowds to provide information or advertise products or events. Digital signage is the new form of advertising where contents are displayed on digital screens instead of paper signs. Digital signs use as LCD, monitors, LED, or projection for displaying contents.

Increasing adoption in commercial applications, growing adoption of advanced products offering digitized information management, and integration of digital signage with cross-platform media tool are the key factors driving the digital signage market. Furthermore, increasing demand for 4K display is supplementing the market growth. But, software and hardware compatibility issues and complex taxations levied upon installation of digital signage has obstructed the growth of the market.

The digital signage market is segmented based on type, offering, product, location, application and geography. Type segmentation covers conventional signage and smart signage. The smart signage are further segregated into context aware signage, AI-based signage, and IoT-enabled smart signage. Based on offering, the digital signage market is sub-divided into hardware, software, and services. The hardware segment further consist of displays, media players, projectors, other hardware products. The software segment includes edge server software, content management system, and others. The services segment is divided into installation services, maintenance & support services, consulting & other services. By product, the market is segmented into video wall and standalone display. The standalone display further includes kiosks, menu boards, billboards, signboards, and others. The location is sub-segmented into indoor and outdoor. Based on application, the digital signage market is sub-divided into commercial, infrastructural, institutional, and industrial. The commercial is subdivided into retail, corporate and broadcast, healthcare, gove
ment & control centers. The infrastructural is segmented into transportation and public places and sports and entertainment. The institutional is categorized into Banking, Financial Services, and Insurance (BFSI) and education. Geographically, the digital signage market is sub-divided into North America, Europe, Asia-Pacific, and Rest of the world.

The key market players operating in the digital signage market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Foxconn Technology Group (Taiwan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), BenQ (Taiwan), Intuiface (US), Adflow Networks (Canada), Christie Digital Systems (US), Omnivex Corporation (Canada), Delta Electronics (Taiwan), Exceptional 3D (US), and among others.

DIGITAL SIGNAGE MARKET SEGMENTS

Market By Type

•    Conventional Signage

•    Smart Signage

o    Context Aware Signage

o    AI-based Signage

o    IoT-enabled Smart Signage

Market By Offering

•    Hardware

o    Displays

o    Media Players

o    Projectors

o    Other Hardware Products

•    Software

o    Edge Server Software

o    Content Management System

o    Others

•    Services

o    Installation Services

o    Maintenance & Support Services

o    Consulting & Other Services

Market By Product

•    Video Wall

•    Standalone Display

o    Kiosks

o    menu boards

o    Billboards

o    Signboards

o    Others

Market By Location

•    Indoor

•    Outdoor

Market By Application

•    Commercial

o    Retail

o    Corporate and Broadcast

o    Healthcare

o    Gove
ment & Control Centers

•    Infrastructural

o    Transportation and Public Places

o    Sports and Entertainment.

•    Institutional

o    Banking, Financial Services, and Insurance (BFSI)

o    Education

•    Industrial

Market By Geography

•    North America

•    Europe

•    Asia Pacific

•    Rest of the world


KEY STAKEHOLDERS IN THE MARKET


•    News, Announcements and Reminders

•    Wayfinding (Maps and Directories)

•    Inte
al Communications

•    Advertising And Promotions

•    Product Information

•    Branding

•    Social Media

•    Weather

•    Gove
ment

Why Purchase This Report?

Table of Contents

1. Introduction

  1.1. Objectives of the study

  1.2. Definition

   1.3. Scope of the study

    1.4. Currency Covered

    1.5. Limitations

2. Research Methodogoly

   2.1. Secondary Research

   2.2. Primary Research

        2.2.1. Breakdown of Primaries

        2.2.2. Key Data From Primary Sources

        2.2.3. Key Industry Insights

3.  Market Size Estimation

    3.1. Bottom-Up Approach

         3.1.1. Approach for Capturing Market Size By Bottom-Up Analysis (Demand Side)

     3.2. Top-Down Approach

          3.1.2. Approach for Capturing Market Size By Top-Down Analysis (Supply Side)

    3.2. Market Breakdown and Data Triangulation

    3.3. Research Assumptions

4. Executive Summary

5. Premium Insights

    5.1 Attractive Opportunities in Digital Signage Market

6. Market Overview

    6.1 Introduction

    6.2 Market Dynamics

           6.2.1 Drivers

           6.2.2 Restraints

           6.2.3 Opportunities

           6.2.4 Challenges

    6.3 Porter's Forces Analysis

    6.4 Recent Trends in Market

7. Global Digital Signage Market, by Type

  7.1. Conventional

  7.2. Smart

8. Global Digital Signage Market, by Offering

 8.1. Hardware

    8.1.1. Displays

          8.1.2. Media Player

          8.1.3. Projector

          8.1.4. Others

 8.2. Software

    8.2.1. Edge Server Software

    8.2.2. Content Management System

    8.2.3. Others

 8.3. Services

9. Global Digital Signage Market, by Product

 9.1. Standalone

    9.1.1. Kiosks

    9.1.2. Menu Boards

    9.1.3. Billboards

    9.1.4. Signboards

    9.1.5. Others

 9.2. Video Wall

10. Global Digital Signage Market, by Location

  10.1. Indoor

  10.2. Outdoor

11. Global Digital Signage Market, by Application

   11.1. Commercial

    11.1.1. Retail

     11.1.2. Corporate and Broadcast

    11.1.3. healthcare

    11.1.4. Gove
ment & Control Centers

11.2. Infrastructural

    11.2.1. Tranportation and Public Places

    11.2.2. Sports and Events

11.3. Institutional

    11.3.1.Banking, Financial Services, and Insurance (BFSI)

    11.3.2. Education

11.4. Industrial

12. Global Digital Signage Market, by Geography

  12.1. North America  

  12.2. Europe

  12.3. Asia-Pacific

  12.4. Rest of the World

13. Global Digital Signage Market, Company Profile  

13.1. Samsung Electronics

13.2. NEC Corp.

13.3. LG Electronics

13.4. Foxconn Technology Group

13.5. Leyard Optoelectronic

13.6. Sony  

13.7. AU Optronics  

13.8. BARCO

13.9. Panasonic

13.10. E Ink Holdings

13.11.   Scala

13.12. Omnivex Corporation

13.13. Deepsky Corporation

13.14. Delta Electronics

13.15. Exceptional 3D

13.16. BenQ

13.17. Daktronics

13.18. Intuiface

13.19. Christie Digital Systems

13.20. Adflow Networks

Research Methodology

Our research methodology combines both primary and secondary research approaches to ensure data accuracy and reliability.

Primary Research

Industry Interviews

Conducted interviews with industry experts and key stakeholders

Consumer Surveys

Comprehensive surveys targeting relevant consumer segments

Secondary Research

  • Analysis of company annual reports, investor presentations, and regulatory filings
  • Review of industry publications, trade journals, and market studies
  • Government statistics and regulatory databases
  • Market data from reliable third-party sources

Frequently Asked Questions

Related Reports

ICT & Media Nov 2019

Global Content Delivery Network Market

Content Delivery Network Market - A content delivery network (CDN) is a method in which distributed ...

View Details $4999
ICT & Media Nov 0201

Global Data Center Construction Market

Data N Analysis Provides Global Data Center Construction Market by Construction Type (Electrical Des ...

View Details $4999

Purchase Options

Single User License

1 user access with no print restrictions

$4999

PDF

Five User License

Up to 5 users within your organization

$6399

Online/PDF

Enterprise License

Unlimited users within your organization

$5399

Online/PDF

Data Pack

Comprehensive data sets and analytics

$3999

Data Only

Report Details

Published Date November 2019
Format PDF + Excel
Delivery Time Instant

Request Sample

Get a free sample before you buy

Download a free sample report to evaluate the quality and relevance of our research.

Download Sample (PDF)

Have questions or need a custom report?

Talk to an analyst right away.

Our team is ready to answer any questions you may have about this report.

Trusted Insights from Verified Sources

Our information is built on credible inputs from government initiatives, local authorities, regional bodies, and official project announcements.

To strengthen accuracy, we further validate the market through primary research with key industry stakeholders, including OEMs. This ensures you receive dependable, high-quality data to confidently support your most strategic decisions.

Dedicated Expert Analysts Here to Support You

Our specialized team of analysts is fully focused on this subject, ready to provide detailed answers backed by strong regional expertise. They offer continuous guidance and support, ensuring you have the insights you need whenever you need them.