Global Digital Signage Market Overview

The digital signage market was valued at $18.47 billion in 2017 and is likely to reach $28.81 billion at a CAGR of 7.64% during the forecast period of 2018 to 2023. Digital signage also known as dynamic signage is used to exhibit or marketing events or products to attract passersby. It is a focused form of sliver casting that displays video or multimedia content in public places to attract crowds to provide information or advertise products or events. Digital signage is the new form of advertising where contents are displayed on digital screens instead of paper signs. Digital signs use as LCD, monitors, LED, or projection for displaying contents.

Increasing adoption in commercial applications, growing adoption of advanced products offering digitized information management, and integration of digital signage with cross-platform media tool are the key factors driving the digital signage market. Furthermore, increasing demand for 4K display is supplementing the market growth. But, software and hardware compatibility issues and complex taxations levied upon installation of digital signage has obstructed the growth of the market.

The digital signage market is segmented based on type, offering, product, location, application and geography. Type segmentation covers conventional signage and smart signage. The smart signage are further segregated into context aware signage, AI-based signage, and IoT-enabled smart signage. Based on offering, the digital signage market is sub-divided into hardware, software, and services. The hardware segment further consist of displays, media players, projectors, other hardware products. The software segment includes edge server software, content management system, and others. The services segment is divided into installation services, maintenance & support services, consulting & other services. By product, the market is segmented into video wall and standalone display. The standalone display further includes kiosks, menu boards, billboards, signboards, and others. The location is sub-segmented into indoor and outdoor. Based on application, the digital signage market is sub-divided into commercial, infrastructural, institutional, and industrial. The commercial is subdivided into retail, corporate and broadcast, healthcare, gove
ment & control centers. The infrastructural is segmented into transportation and public places and sports and entertainment. The institutional is categorized into Banking, Financial Services, and Insurance (BFSI) and education. Geographically, the digital signage market is sub-divided into North America, Europe, Asia-Pacific, and Rest of the world.

The key market players operating in the digital signage market include Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Foxconn Technology Group (Taiwan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan), Goodview Electronics (China), Scala (US), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (US), Daktronics (US), Christie Digital Systems (US), Intuiface (France), BenQ (Taiwan), Intuiface (US), Adflow Networks (Canada), Christie Digital Systems (US), Omnivex Corporation (Canada), Delta Electronics (Taiwan), Exceptional 3D (US), and among others.

DIGITAL SIGNAGE MARKET SEGMENTS

Market By Type

•    Conventional Signage

•    Smart Signage

o    Context Aware Signage

o    AI-based Signage

o    IoT-enabled Smart Signage

Market By Offering

•    Hardware

o    Displays

o    Media Players

o    Projectors

o    Other Hardware Products

•    Software

o    Edge Server Software

o    Content Management System

o    Others

•    Services

o    Installation Services

o    Maintenance & Support Services

o    Consulting & Other Services

Market By Product

•    Video Wall

•    Standalone Display

o    Kiosks

o    menu boards

o    Billboards

o    Signboards

o    Others

Market By Location

•    Indoor

•    Outdoor

Market By Application

•    Commercial

o    Retail

o    Corporate and Broadcast

o    Healthcare

o    Gove
ment & Control Centers

•    Infrastructural

o    Transportation and Public Places

o    Sports and Entertainment.

•    Institutional

o    Banking, Financial Services, and Insurance (BFSI)

o    Education

•    Industrial

Market By Geography

•    North America

•    Europe

•    Asia Pacific

•    Rest of the world

KEY STAKEHOLDERS IN THE MARKET

•    News, Announcements and Reminders

•    Wayfinding (Maps and Directories)

•    Inte
al Communications

•    Advertising And Promotions

•    Product Information

•    Branding

•    Social Media

•    Weather

•    Gove
ment