Global Digital Signage Market  Size and Overview

Digital signage is widely found in transportation systems, public spaces, stadiums, museums, hotels, retail stores, and corporate buildings among others. Digital signage uses technologies such as LED, LCD, and projection for displaying content digitally.

Increase in the demand for customized solutions and rapid growth in the commercial industry has widely propelled the global digital signage market growth. Moreover, rising infrastructural developments in the emerging markets supplements this growth. Nonetheless, the rising trend of broadcast/online advertisement is hampering the adoption of digital signage to a larger extent.

The digital signage market is segmented based on product, offering, application, and geography. Kiosks, billboards, menu boards, sign boards, and others are analyzed in the segmentation by product. Further, the digital signage market is segmented by offering into hardware, software, and services. By application, the market is categorized as commercial, infrastructural, institutional, industrial, and others. Geographically, the digital signage market is sub-divided into North America, Europe, Asia-Pacific, and Rest of the world.

The key market players operating in the digital signage market include Samsung Electronics Co., Ltd., LG Display Co., Ltd., Sharp Corporation, Panasonic Corporation, Sony Corporation, NEC Display Solutions Ltd, Au Optronics Corporation, Planar Systems, Inc., Scala Inc., Omnivex Corporation among others.

DIGITAL SIGNAGE MARKET SEGMENTS

Market By Product

•    Kiosks

•    Billboards

•    Menu boards

•    Sign boards

•    Others

Market By Offering

•    Hardware

•    Software

•    Services

Market By Application

•    Commercial

•    Infrastructural

•    Institutional

•    Industrial

•    Others

Market By Geography

•    North America

•    Europe

•    Asia Pacific

•    Rest of the world

KEY PLAYERS

•    Samsung Electronics Co., Ltd.

•    LG Display Co., Ltd.

•    Sharp Corporation

•    Panasonic Corporation

•    Sony Corporation

•    NEC Display Solutions Ltd

•    Au Optronics Corporation

•    Planar Systems, Inc.

•    Scala Inc.

•    Omnivex Corporation